Social Media for International Business

Do you know how to use social media and mobile marketing to reach new audiences and raise awareness in international markets?


In our fast-evolving digital world, having a strong strategic social media presence for each of your target markets is essential. And while social media offers unparalleled opportunities to promote your business globally, to be effective, it requires a sustained investment of both time and dollars. In this data-rich session, we’ll explore the complex online global landscape and show you how to use social media and mobile marketing to drive traffic to your website, boost your company’s reputation, generate leads, and gain market insight. You will learn from actual case studies and gain practical techniques for prioritizing your company’s social media investment.

Key Takeaways:

• The top 5 need-to-know country-specific trends in social media adoption
• 4 strategic approaches to prioritizing your company’s investment in social media
• 3 key ways to leverage social media for thought leadership
• Best practices for monitoring and measuring the ROI of social media

Instructor(s)
Rosie Branstetter, FiveSeed

Rosie Siemer is Principal and founder of fiveseed, a strategic brand agency with global reach providing a full range of research, branding, creative, and digital solutions for forward thinking companies, nonprofits, and membership organizations. As a recognized expert in strategic marketing, Rosie is frequently invited to facilitate workshops and speak on the topics of branding, social media, and international marketing. Rosie serves as a board member with the Rotary Club of Five Points Cultural District, is an instructor at the World Trade Center Institute, and a member of the District Export Council appointed by the Secretary of Commerce to promote international trade.