Developing Your Export Strategy

This training focuses on developing a strategic and tactical plan for entering new export markets including selecting the right market for your product or service, determining how best to enter the market (through export brokers, sales reps or distributors among other possible vehicles), where to make the contacts necessary to get you there successfully, and how to deal with the unique challenges that you will face once you are there by looking at the practical business side of foreign regulations, language and logistical barriers, and fending off the inevitable invitation to corruption. Through a combination of lecture, discussion, and small group exercises, you can actually begin to develop the footprint of a successful market entry plan for your business.

Instructor(s)...
Craig Maginness, ExIn Global Strategies

Recommended for…
(1) Business owners or the people in a company responsible for international market development to understand how to improve their chances of creating profitable outcomes from export markets; or (2) people trying to get a broad based practical business view of the issues and challenges involved in taking a business into foreign markets – this could be people with a business or business idea who are just beginning to think about exporting, business consultants who are moving more into international business issues with their clients, and students of international business interested in a practical perspective on what they’ve been learning.