Search Engine Optimization

  • 11 Oct 2012
  • 12:30 PM - 4:30 PM
  • 1625 Broadway, Suite 820 (8th floor)

Registration

  • (with Student Membership)

Registration is closed
Ever wonder how Google decides who gets to the top of the search engine pages or how you can get there yourself? Ivy Hastings, an Internet Strategist at Fusionbox, will teach you just that. This class includes an international bent on search engine optimization and will include the following tips:
  • Selecting the right keywords
  • Creating effective metadata
  • Optimizing content for maximum rank
  • Link building techniques
  • International SEO considerations including domain, hosting, and localization
  • How to determine what your competitors are doing
  • Pitfalls to avoid when optimizing an international site
  • How social media factors influence ranking
  • Case studies of ranking

Instructor(s)...
Ivy Hastings, Fusionbox

Recommended for…
This class is recommended for anyone wanting a basic understanding of how search engines rank sites internationally. We’ll include how to use search engine optimization techniques to help your site move up the ranks. No previous search engine optimization skills are necessary.