Developing Your Export Strategy

  • 01 Feb 2018
  • 8:30 AM - 4:30 PM
  • Geotech Building, 2650 East 40th Avenue, Denver, CO 80205


Registration is closed
Course Description
This training focuses on developing a strategic and tactical plan for entering new export markets, including selecting the right market for your product or service, determining how best to enter the market (through export brokers, sales reps or distributors, among other possible vehicles), where to make the contacts necessary to get you there successfully, and how to deal with the unique challenges that you will face once you are there. This class explores the practical business side of foreign regulations, language and logistical barriers, and fending off the inevitable invitation to corruption. Through a combination of lecture, discussion, and real world context, you can actually begin to develop the footprint of a successful market entry plan for your business.

Recommended For
(1) Business owners or the people in a company responsible for international market development to understand how to improve their chances of creating profitable outcomes from export markets; or (2) people trying to get a broad based practical business view of the issues and challenges involved in taking a business into foreign markets – this could be people with a business or business idea who are just beginning to think about exporting, business consultants who are moving more into international business issues with their clients, and students of international business interested in a practical perspective on what they’ve been learning.

Prior Knowledge
Attendance at "A Beginner's Guide to Exporting & Importing" is recommended prior to this training. If you can not attend this free training in-person or via webinar, you can view a recorded version for free here.

Craig Maginness, ExIn Global Strategies

Mr. Maginness has extensive real world experience in the development and implementation of international business strategies, export market entry, and the management of international operations.

He teaches international business and other management courses in both the graduate school and undergraduate programs at Johnson & Wales University. He has also taught international business in the EMBA program at Colorado State University. He has been a frequent speaker on international business development and management for the US Chamber of Commerce, local chambers and business development centers and foreign business institutes. He was named the 2013 “Trade Educator of the Year” by NASBITE International – formerly the National Association of Small Business International Trade Educators.

For the past 10 years, Mr. Maginness has been the managing member of ExIn Global Strategies which provides strategic and tactical business planning advice and international market development assistance to businesses of all sizes.

He is the immediate past president and has also served as the chairman of the board of the World Trade Center Denver, a trade association of companies and individuals engaged in international business. 

Mr. Maginness spent much of his career in executive management at a Fortune 1000 company where his roles included heading up international operations, directing international sales and marketing, and serving as President of two of the company’s foreign subsidiaries. He had full P&L responsibility for manufacturing operations in Latin America and Europe and developed the strategic footprint for manufacturing operations in China. He was the company’s supervising representative for a manufacturing joint venture in China, and opened up distribution in a variety of countries in Europe, Asia and Latin America.

He holds a bachelor’s degree from Dartmouth College and a law degree from Syracuse University. He completed his coursework for a master’s degree in economics, including the study of international trade theory, from the University of Colorado at Denver, and holds a certificate from the accelerated business management program at the Daniels College of Business, University of Denver. Mr. Maginness’s forthcoming book “Go Glocal: The Definitive Guide to Success in Entering International Markets” is due out from Lioncrest Publishing on April 15, 2018.

Credit Hours
This training counts for 8 hours toward a Certificate in International Trade.

Cancellation Policy
Refunds will be granted up to 3 business days before the class is scheduled to begin. Registrations are transferable up to 1 business day before the class is scheduled to begin.