This course focuses on developing a strategic and tactical plan for entering new export markets, including selecting the right market for your product or service, determining how best to enter the market, and where to make the contacts necessary to get you there successfully. This class explores the practical business side of foreign regulations, language and logistical barriers, and fending off the inevitable invitation to corruption. Through a combination of lecture, discussion, and real-world context, you can actually begin to develop the footprint of a successful market entry plan for your business.
This training is recommended for businesses looking to take their business international or to a new market.
Attendance at "A Beginner's Guide to Exporting & Importing" is recommended prior to this training. If you can not attend this free training in-person or via webinar, you can view a recorded version for free here
Craig Maginness, ExIn Global Strategies
Mr. Maginness has extensive real world experience in the development and implementation of international business strategies, export market entry, and the management of international operations.
Mr. Maginness teaches international business and other management courses in both the graduate school and undergraduate programs at Johnson & Wales University. He has also taught international business in the EMBA program at Colorado State University. He has been a frequent speaker on international business development and management for the US Chamber of Commerce, local chambers and business development centers and foreign business institutes. He was named the 2013 “Trade Educator of the Year” by NASBITE International – formerly the National Association of Small Business International Trade Educators. Mr. Maginness’s book “Go Glocal: The Definitive Guide to Success in Entering International Markets” was published on April 15, 2018.
This training counts for 8 hours toward a Certificate in International Trade
You may use one of your membership's complimentary training credits to attend this training free of charge. To do so, please call Karen Warsh at 303-592-5760.